What others are saying about Social Media Marketing?

Wikipedia says, “Social media marketing is the use of social media platforms and websites topromote a product or service. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope, and the establishment of a firm’s desired social media “culture” and “tone.”

Neil Patel, a digital marketing influencer says, “Social media marketing is the process of creating content that you have tailored to the context of each social media platform to drive user engagement and sharing.”

Buffer, a marketing automation tool says, “Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.”

Uhh.. Everyone has their own definition of Social Media Marketing (SMM).

Visual Bird’s definition of Social Media Marketing

“The SMART (Specific Measurable Attainable Realistic Time-bound) way of pitching to and engaging your target audience on a social media platform (digitally) to gain traction to the products & services of the business” “We not only define… We execute…”

Our pillar to Social Media Marketing is the effort we take to understand YOU and your requirements.

How have we mastered SMM?

As a prominent and leading service provider in this field of digital marketing, we implement Social Media Marketing with the aim of not only obtaining a strong social media presence but also help in getting it optimized. Below given are the various SMM tasks that we undertake,

Structuring the social media channel

Businesses might have handled different strategies whilst managing their social media channels. We help them analyze, compare and establish a best-suited structure for their social media channel based on the products/ services and the industry of existence.

Creating templates for the creative content

Designing templates for publishing specific kinds of content (Example: Inspirations, Product launches, Testimonials, etc) makes it appealing to the audience and reduces the time of recognition in the minds of the audience the next time they engage with our content.

Engaging the audience consistently

Consistency in engaging the followers/audiences is instrumental in promoting the business via various digital channels. “Right content has to reach Right channel in the Right form and at the Right frequency.

Building a community around

In order to increase the follower base and reach potential customers, community/forums/groups is the most effective tool to adopt with. It becomes easier for both the business and the audience to reach one another for a similar set of data, insights, and updates.

Refreshing the tone and flow of the content

Each social media channel is unique in its own approach to reach audience. Say, Linked is highly professional and Instagram is highly jaunty. So, we aid each channel to achieve a proper tone and flow of content so that it reaches directly the audience targetted in that particular social medium.

Including the brand elements in the channel

It is essential for a business to increase its brand awareness to acquire more market segments. Hence, increasing their visibility and positioning their brand among people can be accomplished using social media channels linked to their businesses.

Campaigning for products and services

Running campaigns to tell the story of a business’s products and services has become trending nowadays. People are interested to go through your updates only if it’s interesting and subject to sharing.