Digital Advertising is in the air!
Knowingly or unknowingly, all of us experience a large number of advertisements in our day-to-day lives. Any digital platform that we use or see will have Digital Advertising. Be it while watching a TV, using our mobile phones, seeing a digital hoarding during travel and a lot more. Yes, or No, we live with it! Sometimes, we even fail to realize that we have purchased a product or taken an action after getting influenced by watching a video advertisement.
Thus, Digital Advertising, more commonly known as Internet Advertising is a practice of reaching a large number of specific groups of people who might be interested in what the advertisers are offering. These may be messages, pieces of information or promotional offers or details, etc. Eventually, people get influenced by the advertisements and are made to take any action intended by the advertiser and finally fall inside their process funnel. In simple, Digital advertising is merely reaching people where they are frequently present.