Out of the videos we happen to watch in a day, 90% of them must be live action videos. The advertisements, Training/tutoring online MOOC courses, Interviewing snippets, etc are mostly Pure live action videos or either combined with 2D/ 3D animations to make it more attractive.Visual Birds featured as one of the best live action video producers in Coimbatore and India presents a simple understanding to live action videos, Live (Shoot) + Action (Involves a humanized act) + Video (Recorded) = Live Action Video
The wide use of live action videos comes from its realistic nature where real people convey the intended story (the story may be real or unreal based on the concept of the storyline). Thus giving a humanizing feeling to the viewers which can penetrate their minds and in the process influence them.Live action videos are also referred to Corporate videos as corporates highly utilize this kind of video to communicate their actual products, processes, culture, achievements, highlights, etc.
Tailoring to the needs of the business/advertisers, live action videos (Corporate Videos) can be customized adding graphics, motions, and other animations whichever relevant, possible and adds value.