Rapid growth of Video Marketing

A decade back, investing in videos seemed lavish. But, today, it has become a part and parcel of any business that willing to captivate their audience online. There are plenty of ways and tools to make videos and new video styles are emerging every day. So businesses can choose a style and tool depending upon their objective, available resources and of course budget.

You would be surprised to know the fact that 64% of consumers make their purchase decisions after watching videos online. Research interpreted that online videos will account to more than 82% of all consumer internet traffic by 2022 which is 15 times higher than what it was in 2017.

Video marketing in Social media

From TVs to laptops to mobile devices, everywhere, the video streaming happening today,stealing the most time spent by internet users. Here are a few video trends observed in the last few years:

#1 One-third of online activity is dedicated by the users to watching a video
#2 45% of people watch more than ½ an hour on Facebook or YouTube videos per week.
#3 92 percent of mobile video viewers share videos with others.

When there is so much screen time available with internet users on various social media channels, why not use it to promote your business?

Power of video marketing

Visual Birds have collated the broad list of actions/implications that video marketing can lead to

  • Attracts
  • Engages
  • Entices
  • Compels
  • Educates
  • Convinces
  • Drives
  • Influences
  • Retains

Video Marketing, hence, is a series of marketing steps implemented by promoting compelling videos/snippets in the required digital platforms tailored to the needs of people being targetted and the actual goals of the client/business.

Visual Birds: The maestro in Video Marketing

Being a renowned Video marketing agency in Coimbatore, we have experience working withdistinct products and services across distinct industries. Our expertise extends to:

Videos for Social media marketing

Regular social media video posts, organic and paid campaigns, Newsletter, Email marketing videos

Video SEO services

Videos that drive improved SEO status and as well gain traction

Videos for YouTube channel establishment

Youtube channel makeover and engagement videos

Property showcase

Walkthrough videos, 360D videos, Amenities and facilities videos

Ad Campaigns in Digital media

Google Adsense/ PPC, Social media (FB, IG, TW, etc) ads, TV ads, Theatre telecasts, Display banner video ads

Branding campaigns

Introductory videos, Company/brand profile, Fashion brand building

Video content repurposing

Repurposing of existing videos to fulfill the needs of other people

Testimonial/Feedback snippets

Event marketing, Program coverage, and highlight videos

Product Promos/features

Product launch videos, viral video campaigns, food/drink video ads, mass media ads, Machinery explainer

Event premieres

Promos and countdown videos, event ads

Explainer videos

Any explainer video for Education, Business and Manufacturing industries

Corporate/commercial visuals

Work culture, Company reports/infographic videos